American Vintage
American Vintage proposes an edited wardrobe of elevated basics inflected with vintage references, inspired by Marseille-native Michaël Azoulay’s trips to the United States in the early 2000’s. The brand’s perennial pieces are at the intersection of Californian cool and South of France flair. Just like vintage classics, they are the kind of items that not only never go out of style, but also get better with age.
Founded in 2005, American Vintage is the brainchild of Michaël Azoulay. But don’t be misled by the brand’s name — American Vintage is a French label designed for a modern urban life. American Vintage proposes an edited wardrobe of elevated basics inflected with vintage references, inspired by Marseille-native Michaël Azoulay’s trips to the United States in the early 2000’s. Having already drawn a passionate following in Europe for its simple-is-beautiful ethos, the brand’s perennial pieces are at the intersection of Californian cool and South of France flair. Michaël Azoulay built American Vintage focusing on the ultimate wardrobe essential: the white t-shirt. Genderless, American Vintage’s white t-shirt comes in the most classic crewneck and fitted version, as well as slightly oversized, in round neck and short, long or rolled sleeves. Each iteration exudes the brand’s same quintessential easy sophistication. American Vintage’s continued success pays testament to Michaël Azoulay’s ability to parlay the brand’s offering, with a consistent level of minimalism and comfort. Refined knits, sharply-cut outerwear and go-with-anything denim — all reflect American Vintage’s low-key and straightforward take on foundational ready-to-wear. Just like vintage classics, they are the kind of items that not only never go out of style, but also get better with age.
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