To those of you who do not already know us, I’d like to take a moment to introduce IRO, a beautiful French line of ready-to-wear pieces that has been recently established in select retailers in the US. IRO pieces are crafted with particular attention to pattern, texture, and detail to embody the fresh and feminine spirit of modern young women.

Owners and brothers, Laurent and Arik Bitton bring their background in the music industry to their designs. They gained experience in fashion while running the family’s business, and in 2002 decided to launch their own line. IRO owes its name to the Japanese word for “color,” and the Bitton brothers combine luminous vintage prints with city-chic attitude. Inspired by the trendy, jet-setting crowd, Laurent and Arik have created a sexy, playful, and energetic line of clothing.

Already a huge success in its native France, IRO boutique corners can be found in some of the world’s most prestigious department stores such as Printemps ,Le Bon Marche and Selfridges. IRO has also successfully operated two freestanding boutiques on the Rue de Saint Peres and Rue Vielle du Temple in Paris’ Mareé District.